It uses schema.org vocabulary to describe this information to search engines. No coding knowledge required. One of the advantages of structured data (aka schema markup) is that it can unlock rich results in search. Rich results help your brand take up more space on search engine result pages, as well as display important information about your brand and products.

Schema app structured data

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By activating the plugin Schema App WordPress plugin automatically creates schema.org markup for the all your pages, posts, author and category content leveraging information that already exists in your WordPress website. Just activate the plugin, adding your logo and name of your business, BAM, your content is optimized to be fully understood by search engines resulting in higher traffic, higher Schema App gives you the capability to report on all structured data on a website, great for reporting on work done and opportunities for fixes. Finally, Schema App enables digital marketers to do semantic analytics easily, without having to be a Google Analytics expert. Helping digital marketers understand a new level of detail about the traffic on their website. Implementing structured data makes your content eligible for rich results, and provides search engines with a deeper understanding of your content. By including it in your SEO strategy, you can expect to see an increase in digital marketing objectives like clicks, impressions, click-through-rate, and conversions. Now, if your experience with Schema App has been your first foray into schema markup and there was no structured data previously, you might see something like this when you begin to achieve rich results: You may see this trend, and other increases in these metrics after removing the search appearance filter for rich results.